Contents
Consumption Imagery in New Zealand Music Videos
by Brett A. S. Martin and Celeste A. McCracken

Advertising to Ethnic Subcultures: A Study with Bilingual Korean-Americans
by Sandipa Dublish

A Cross-Cultural examination of the General Theory of Marketing Ethics: Does it Apply to the Next Generation of Managers?
by Casey L. Donoho, Michael J. Polonsky, Scott Roberts and David A.Cohen

How Positive and Negative Frames Influence the Decisions of Persons in the United States and Australia
by Irwin P. Levin, Gary J. Gaeth, Gerald Albaum and Judy Schreiber

Social Comparison and Possessions: Japan vs Canada
by Harold J. Ogden and Ramesh Venkat

Overconfidence in Memory for Brand Information: A Cross-National Study
by Elizabeth Cowley