Contents
Benefit Segmentation: An Empirical Study of On-Line Marketing
by Shwu-Ing Wu

Retailing in MRT Malls in Singapore: Implications for Entrepreneurs
by James Poon Teng Fatt

Dilemmas and Dictates: Managers Tell Their Stories About International Business Ethics
by Margaret McNeil and Kerry Pedigo

The Reliability of Webster's Marketing Culture Instrument: Some Western Australian Findings
by Margaret McNeil, Stephen Myers and Douglas Adam