Contents
An Examination of Audio and Visual Cue Framing Within Australian In-Cinema Advertisements
by Michael Jay Polonsky, Bronwyn Hanson, Suzanne Hartsuyker and Vesna Novacevski

The Effect of Firm and Marketplace Characteristics on International Joint Venture (IJV) Marketing Performance
by Craig Julian and Aron O'Cass

American Executives' Perceptions of the Business Climate of the Two Emerging Markets of India and China
by Bhagaban Panigrahi, Fred O. Ede and Stephen Calcich

The Effect of Adaptors' Race and Cultural Adaptation on Attraction: Americans Adapting to Thais
by Chanthika Pornpitakpan