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Volume 14 Number 4 2002
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Contents
Forecast of Non-alcoholic Beverage Sales in Taiwan Using the Grey Theory
by Chin-Tsai Lin and Pi-Fang Hsu

Modes of Foreign Market Entry by Korean SI Firms
by Bowon Kim, Hyunchan Kim and Yoonseok Lee

Internet Marketing Involvement and Consumer Behavior
by Shwu-Ing Wu

 

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