Contents
Editorial

Sinolization: An International Advertising Strategy for China
by Xin Zhao and Russell W. Belk

South East Asian Consumer Perceptions of Countries of Origin:
The Case of Automobiles and Videocassette Recorders
by Sadrudin A. Ahmed and Alain d'Astous

Green Attributes: How Do They Affect Consumers' Behaviour? Countries
by Janet Hoek, Philip Gendall and Duncan Hedderley

Offence to the Advertising of Controversial Products:
A Study of Gender Attitudes in China and Malaysia
by David S. Waller and Kim Shyan Fam