Contents
Chief 'Ntrepreneur Officers (CNOs) In High-Risk, High-Returns Decisions of Countries and Corporations
by George K. Chacko

Customer Perceptions of Services Brands:
A Case Study of the Three Major Fast Food Retailers in the UK
by Peter Jones, David Hillier, Peter Shears and Colin Clarke-Hill

Let the Auctioneer/Manager Beware
by Stephen Potter and Chris Lovatt

Effective Hiring
by Rashmila Gurumurthy and Brian H. Kleiner

Course Content or the Instructor:
Which is More Important in On-line Teaching?
by William Drago, Jimmy Peltier and Donald Sorensen

Wanted: Business Leaders in a Haywire Future
by James Poon Teng Fatt

Bookshelf