Contents
Abstracts

Editorial

The Marketing Strategies of Port Wine Companies
by Luis Filipe Lages and Vivienne Shaw

Wine Tourism in New Zealand - Maybe the Industry Has Got It Right
by Mike Beverland

The Attitude-Behaviour Relationship and Usage Effect in the White Wine Market
by Lucy Rink

The Montana Wines - Seagrams Chateau Strategic Alliance
by Mike Beverland

Oenographile and the Layman
by Peter Garrett