Contents
Abstracts

Editorial

The Importance of Non-Financial Performance Measures in Wine Business Strategy
by Linda Nowak and Sherri Anderson

Critical Success Factors for Wine Tourism
by Donald Getz Ross Dowling. Jack Carlsen and Donald Anderson

Origin Information and Retail Sales of Wine
by Dale F. Duhan, Painea L. Kiecker, Charles S Areni and Carrie Guerrero

The History and Current Status of the Mexican Wine Industry
by Ma Del Carmen Morfin

Imported Wine Demand and Stock Market Returns
by Robert Eyler and Eric N Sims