Contents
Abstracts

Editorial

External Search Effort for Wine
by Isabella M. Chancy

U.S. Wine Exports to Mexico
by Alfonso Sanchez

Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups
by Ronald F. Goldsmith

Elements Influencing Wine Purchasing: A New Zealand View
by Art Thomas

Wine Tourism: A Talc of Two Conferences
by Michael Beverland