Contents
Abstracts

Editorial

External Search Effort for Wine
by Isabella M. Chaney

Crunch Time for Small Wineries Without Market Focus?
by Michael Beverland

The Growth and Development of Branding within the British Pub industry
by D. Gilbert and V. Stabb

Tanunda Winery
by Gordon McDougall, and Larry Lockshin

Wine Tourism - A Thirst for Knowledge?
by Steve Charters and Jane Ali-Knight

A Note on the Current State of the South African Wine Market
by Peter Garrett, Cape Town