Contents
Abstracts and Keywords

Editorial

Service Quality at the Cellar Door: A Comparison Between Regions
by Stephen Charters and Martin O'Neill

Building Cellar Door Business through Accreditation - Victoria's Perspective
by Leo K. Jago and Jean-Pierre Issaverdis

The Propensity of Wine Festivals to Encourage Subsequent Winery Visitation
by Meg Houghton

Positioning Wine Tourism Destinations: An Image Analysis
by Peter Williams

Cultural Wine Tourists: Product Development Considerations for British Columbia's Resident Wine Tourism Market
by Peter W. Williams and Joseph Kelly

Research Notes

An Industry Stakeholder SWOT Analysis of Wine Tourism in the Okanogan Valley, British Columbia
by Matthew Wilkins and C. Michael Hall

Lifestyle Behaviours of New Zealand Winery Visitors: Wine Club Activities, Wine Cellars and Place of Purchase
by Richard Mitchell and C. Michael Hall

What's on the Wine List? Wine Policies in the New Zealand Restaurant Industry
by Egil Ørjan Thorsen and C. Michael Hall