Contents
Abstracts and Keywords

Editorial

Information Asymmetries in the Pricing of Fine Wines
by Stephen F. Thode, Larry W. Taylor and James M. Maskulka

Export Assistance Needs of US Wineries
by Richard M. Castaldi, Murray Silverman and Sanjit Sengupta

Country of Origin Effects and Complimentary Marketing Channels:
Is Mexican Wine More Enjoyable When Served With Mexican Food?
by Janeen E. Olsen, Linda Nowak and T.K. Clarke

Promoting Wine by Country
by Isabella M. Chaney

Purchase Situation Modelling in Wine Selection:
An Evaluation of Factors in an Australian Context
by Richard C. Morey, Beverley A. Sparks and Hugh C. Wilkins