Contents
Abstracts and Keywords

Establishing Marketing Management in Wine Companies
by David Corkindale

The Expert Wine Taster
by Frances Edwards and Gillian Mort

Champagne's Sparkling Success
by Anne Sharp and James Smith

Marketing Orientation: More than Just Customer Focus
by Byron Sharp

Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis
by Lester W. Johnson, Liane Ringham and Kevin Jurd

Grapes and Wine Seminar C Prospering in the 1990s: Changing Your View of the Consumer
by A. L. Spawton

Strategy in the Making: A Case Study
by James Espey