Contents
Abstracts and Keywords

An Econometric Analysis of Wine Consumption in the United Kingdom
by E. A. Selvanathan and S. Selvanathan

Historical, Descriptive and Strategic Perspectives on the Construct Product Commitment
by Charles L. Martin and Phillips W. Goode11

Successful Marketing Practice: A Literature Review and Checklist for Marketing
by Roger W. Brooksbank

Strategy in the Making: A Case Study (Part 2)
by James Espey

Index to Volume 3