Contents
Abstracts and Keywords

Editorial

Use of a test Market to Ensure the Success of a New Concept in the Public House Sector: A Case Study
by Genevieve Parrish

A Means-End Approach to the Market for Sparkling Wines
by Federica Judica and W. Steven Perkins

The UK Brewing Industry: Past, resent and Future
by David C.Gilbert and Rachael Smith

The Impact of No-Alcohol and Low Alcohol Products on the UK On- and Off-licence Markets
by Matthew Beale and Michael Howley

The Ancient History of the Making and Development of Wine
by Willi K. H. Bode

The International Marketing of Cyprus Wines: A Case Example - The UK Market
by Robert E. Morgan and Georgios Sarris