Contents
Abstracts and Keywords

The Wine Market in Poland: Tradition and Marketing Implications
by Anna Sancewicz-Klis

The Marriage of Food and Wine
by W. K. H. Bode

Concerns about Green Marketing
by Peter Kangis

Touristic Development of a Viticulture Region of Spain
by David C. Gilbert

Cadbury's Cream Liqueur: A Case History
by Hugh Seymour-Davies

Tackling the Challenge of Western Markets: The Case of Tokaj, Hungary
by Jeremy Lee Williams and Brendan Pearson