Contents
Abstracts and Keywords

Editorial

A Regional Approach to Wine Marketing: A Case Study
by Ben Phillips

Using Market Conventions to Create a New Brand Wine
by James Cawley

Czechoslovakian Wine: Strategy in a Liberalised Economy
by David Jennings and Chris Wood

Developing a Marketing Strategy for English Wine in Relation to European Regulations
by Owain Prys Jenkins

Prospects and Potential for the Czech and Slovak Wine Industry
by Jeremy Lee Williams

The Australian Society of Wine Educators
by B. C. Rankine

Low Alcohol Wines; The Consumer's Choice?
by Michael Howley and Nicola Young

South Africa 1992 Wine Export Survey
by Peter Garrett