Contents
Editorial

Branding Pubs - Can it Work?
by Guy Lincoln and Clare Elwood Williams

The Northern Ireland Wine Market: Challenges; Changes; and Characteristics
by Caroline Keown

Social and Attitudinal Influences on the Intention to Drink Wine
by Keith E. Thompson and Alexandra Vourvachis

The South African Natural Wine Industry - Recent History with Particular Reference to the Influence of Stellenbosch Farmers Winery
by Peter Garrett

French Varietals Fight Back: The Revolution in the Vin de Pay D'Oc
by Jeremy Lee Williams

Locating Information Gaps in the Personal Selling of Wine
by Genevieve N. Bond-Mendel and Antonios C. Simintiras

Promotional Competitions - A Winning Technique for Wine Marketing
by Sue Peattie

New Product Development - The Alcoholic Soft Drink Market
by Paul Davie