Contents
Abstracts

Editorial

Brand Equity Strategy for Ultra-Premium California Wines
by Stephen F. Thode and James M. Maskulka

Towards Adopting Cork Alternatives for Fine Wines: A Review
by Steven M. Roberta

Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes
by P. G. Quester and J. Smart

The Preservation and Marketing of the Pub Experience; an integral part of the tourist product for overseas visitors?
by Tim Knowles and Alison Dingle

Portuguese Table Wine: A Response and Update
by Geoffrey Kelly